Category: Trigger

In a heartbeat

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Creative challenge of the week

Can you express ‘my life so far’ in a 6-word one-liner? Some examples of one-liner life stories: If only I had turned left. No A Levels but a millionaire. Alas, Mr Right never turned up. Wasted my whole life getting comfortable. Started slowly then dashed to line. Ditched the map, found better route. Read More


“For some reason, we think writing is supposed to impress people. But it’s not. Writing is supposed to connect with people.” Read More

Changing the food game!

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Benefits of Right-brain thinking – article

Benefits of The Right Brain by Richard Stammler extracts Other creative people have deliberately employed techniques to activate the right brain for problem solving, writing ideas, and other creative solutions. Any sort of dissociation, disconnecting from the everyday world gets you there. For example, Edison is purported to have used the hypnogogic state to stimulate Read More

Age of the right brain – article

Let Computers Compute. It’s the Age of the Right Brain. “Imagination is more important than knowledge.” — Albert Einstein I’M of two minds. As a matter of fact, so are you. And until recently, corporate America wasn’t doing much to take advantage of one of them. But now that we’re hip-deep in what has been Read More

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